Timeless fashion by Sameera Auluck (Photoshoot pics inside!)

“I love to design for women who are free spirited yet full of tradition. Relaxed and easy wear styles that give today’s women the opportunity to embrace their passionate self has always been my forte.”- says Sameera Auluck, Designer – ARCHNA STUDIOS.

Dear readers

Comfort fashion is the new trend of the season!

24 years back, armed with passion and creativity, Archna Auluck launched her own brand ARCHNA STUDIOS and became one of the pioneers in Ludhiana’s fashion industry. Thereby, her daughter in law, SAMEERA AULUCK, took over her legacy only to take it to new heights and achieve even higher goals.

What we love about Sameera’s work is how she has brought the old world charm to life in all her designs. Her time less pieces never fail to keep up with the ever changing fashion trends and will surely become some of the most treasured pieces in your wardrobe. With a strong client list and a workforce of kaarigars that have been with the label since a decade, the brand has now traversed Ludhiana borders to reach out to the women in the cities of Jalandhar, Chandigarh and Amritsar too.

Finally, the great price points and the opportunity to customise to the minutest detail, make it one of the most popular and THE brand to look out for this festive season!

We at THHD had the opportunity to get a close look at Sameera’s gorgeous celebratory line and are thrilled to share some of the photoshoot pics with her beautiful collection.